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It’s Time to Break the Itch.

Take control, together.

Pabalik balik na hives o tagulabay? It’s worth a real conversation.

Hives returning for six weeks or more is the clinical line between an everyday reaction and chronic urticaria.[1]

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Chronic Spontaneous Urticaria (CSU) is a long-lasting form of hives that returns without a clear external trigger for six weeks or more.[1]

The clinical picture

Three facts worth knowing early.

Most people learn these too late. Knowing them now changes the whole conversation with your doctor.

6 weeks

Hives returning for six weeks or longer cross the clinical line from acute to chronic.[1] The six-week mark is a signal to start a different conversation.

1 in 100

Estimated lifetime prevalence of chronic urticaria is approximately 1 in 100 people.[2] It is not rare, and it is not personal.

Internal driver

CSU is driven by an internal immune response without an identifiable external trigger.[1][5] That distinction reshapes the entire treatment path.

Fictional character and image co-created using AI.
Living with CSU

The itch you can’t ignore.

For some, hives are a passing reaction. For others, they return for weeks, months, years, quietly reshaping daily life.

The Truth About Chronic Hives

Hindi lahat ng kati (katol, tagulabay, pantal, hives) ay allergy.

“Not every itch is an allergy. Minsan, iba ang kwento.”

Chronic Spontaneous Urticaria (CSU) isn’t just an itch. It’s hives that show up on their own, again and again, for six weeks or more, even when there’s no food, dust, or heat to blame.[1]

Here’s the freeing part: once you know CSU comes from inside the body, you can stop chasing every possible ‘trigger’ and focus on care that actually works, together with your doctor.

Many people live with CSU long before it gets a name. If this is the first time you’re hearing about it, you’re not late, nandito ka na, and that’s the right first step.

More common than people assume. Estimated lifetime prevalence is approximately 1 in 100 people.[2]

Read the full guide to CSU
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Healing starts with empathy.

Our shared path: Break the I.T.C.H.

Four simple steps to get you from “kati na naman” to clear answers and real relief.

Identify what’s really happening

Look past the assumption that it’s just an allergy or a passing rash, and start noticing the pattern of when, how often, and where hives appear.

Think beyond current treatment

If antihistamines aren’t holding, sometimes the answer is adding more pills, but it can also be rethinking the approach with a dermatologist or allergologist.[1]

Converse with your doctor

Walk in with your story, your timeline, and your questions, and let the conversation lead to the right next step.

Heal with proper support

A personalised plan, a doctor who listens, and the right care over time, that’s how the cycle breaks.

Break the I.T.C.H.

Alamin in one minute if it’s time to talk to a doctor.

Check your symptoms
The Conversation Toolkit

Kausapin ang doktor mo.

Kinakabahan ka bang kausapin si Dok? Normal ’yan. This toolkit helps your story come out clearly, so your questions get answered and nothing gets left unsaid.

Consultation Checklist
A list of questions to ask during your consultation.
Symptom Vocabulary Guide
Words to help explain the specific sensations of CSU.
Get the Consultation Checklist
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“We’re a team now.”